DECIDE · BUSINESS PULSE · DESIGN PARTNER COHORT
Business Pulse reads your whole business continuously: cash, plant, people, customers. When something moves, it works out what it means, what it is worth, and what to do.
Open item: <N> places. Not generally available, and we are not pretending otherwise.
| What a reporting tool gives you | What Pulse gives you |
|---|---|
| DSO is 78 days | Which six buyers are responsible, by name |
| A chart, trending up | What it is costing you, in rupees |
| A red tile | What happens at year end if nothing changes |
| A question for you to answer | The six letters, drafted, ready to send |
The left column is a report. You still have to do the thinking, find the names, work out the money and decide whether it is urgent. That work is the reason nobody opens the report.
Your DSO from MSME registered buyers has run at 78 days for two quarters. The statutory norm under MSMED section 15 is 45. This is not a benchmark, it is the number with legal consequences attached.
AND IT FITS WHAT YOU ALREADY HAVE
Not your chart of accounts, not your sheet layout, not your naming, not your calendar. It takes the shape of the business it finds: your financial year, your seasons, your segments, your industry's vocabulary, your scale.
What it will not do is assume a benchmark, an industry or a month you did not give it. Where it needs more to say something useful, it asks for the specific file, and tells you what that file would let it say.
WHY THIS PRODUCT EXISTS
World Management Survey, 13,000+ firms across 35 countries. Bloom, Eifert, Mahajan, McKenzie and Roberts, Does Management Matter? Evidence from India, QJE 2013.
A firm that believes it is running at seven out of ten and measures at under three will never go looking for help. That is not carelessness. It is what happens when nobody has ever handed you a comparison.
WHERE WE ARE
Parts of it are working and parts are not, and we would rather say that than show you a screenshot of something that does not exist yet.
A design partner gets direct influence on what is built and in what order, the measurement layer running against real data, and Open item: <commercial terms>. We get the thing we cannot buy: a real operation to build against, and the hard questions that come with it.
Open item: <N> places. When they are gone this page will say so.